Well this is huge news! Overnight on the LEGO Ambassador Network, LEGO announced they will be changing their policy on the release of region exclusive products, after a lot of negative feedback following the release of the stunning Chinese New Year sets earlier this year. The announcement is below:
Dear AFOL Community,
It has become apparent to us at the LEGO Group that you are dissatisfied with the recent launches of regional exclusive products. We’ve received a lot of feedback on the LEGO festival products to mark the Chinese New Year (sets 80101 and 80102), the LEGO The Movie 2 Brickheadz (41634, 41635,41636 & 41637) in the US as well as the LEGO Star Wars 20
th Anniversary Darth Vader Bust (75227). Because of this feedback and concerns from you, our dedicated and most loyal fans, we have decided that regional exclusives launched after May 1, 2019 will become widely available via LEGO Brand Retail stores and LEGO Shop at Home after a limited period of time (3-6 months) of the initial launch.
In the following areas we will still be launching products, which will have a certain limitation to availability and production runs:
– Pilot projects, such as Forma, to check out markets and opportunities without being able to make them widely available.
– Gift With Purchase campaigns through LEGO Shop at Home and LEGO Brand Retail.
– Products only sold in certain experiences (for example LEGOLAND, LEGO House & LEGO Brand Retail stores).
– Special Event Sets (Comic Cons, LEGO Inside Tour).
While it doesn’t seem like a huge change – they’re still releasing them in limited regions to start – it’s a great change as more people are able to get access to some seriously awesome sets. After a few months, more people will be able to get access to them. Time will tell if this will apply to 80103 Dragon Boat Race, coming out around May. I guess we’ll find out in around August or September!
It’s a shame that Comic-Con sets are not going to be impacted, but it’s still a win. At least we know that LEGO is listening! It also means that countries with no access to Shop @ Home or stores are still going to miss out, too.
So what do you think? I think it’s awesome that LEGO has listened to it’s very vocal fans and has changed it’s policy to suit. It’s a great move, and one that will go a long way to securing fans for the long term.