It’s officially official! Westfield Bondi Junction is getting a LEGO Certified Store! Due to open in March, this is super exciting, as the previous LEGO store experience in Sydney, the LEGO Centre in Birkenhead Point closed down in the 90s.
The new store is a Certified Store, not a LEGO Brand Retail store. There’s a difference. This one is the same setup as the Dreamworld store. It’s a franchise, so LEGO doesn’t operate it directly. The big difference is that LCSs don’t support the LEGO VIP Program, so you won’t accumulate points there.
Either way, it’s very exciting! There’s going to be large scale models of local Sydney attractions, LEGO play tables to get stuck into building something yourself, and a massive range of sets for sale. The next time I’m in Sydney I’ll definitely check it out.
Sydneysiders, who’s excited?
The full press release from LEGO Australia is below. When I have more on this, I’ll be sure to post it up.
LEGO® ANNOUNCES MAJOR FLAGSHIP STORE TO OPEN IN MARCH IN SYDNEY
The LEGO® Group and Alceon Group will open a new flagship LEGO® Certified Store in Sydney in late March. Situated at Westfield Bondi Junction, the flagship LEGO store provides a fun new landmark for local families and enthusiasts from around the world, with a focus on inspiring creativity through innovation and new experiences.
Claus Kristensen, Vice President and General Manager, Australia and New Zealand, LEGO Group says: “LEGO® stores are a lighthouse for the LEGO brand and an inspiring, interactive experience for enthusiasts of all ages. Children and parents are invited to experience a world beyond their imagination as they venture for the first time inside the new store.”
The LEGO brand mission is to inspire and develop the builders of tomorrow through creative free play and developing the imagination. The brand, which has delighted generations of children and adults, has been available in Australia for over 60 years.
The opening of this major LEGO Certified Store reaffirms Australia’s positioning in the ranks of the top LEGO countries around the world.
Supporting innovation is a central theme of the store and this is encouraged with many unique hands-on interactive brick experiences. These include Make-Your-Own Minifigure™ stations and a ‘Pick a Brick’ signature wall featuring countless combinations of bricks to choose from. Onsite the store will also offer a custom LEGO brick engraving service for personalisation.
This new flagship store covers an impressive 302 sqm total area over two floors. In addition to a variety of large LEGO models showcasing the creative potential of the LEGO brick, the store features exciting new LEGO experiences such as a dedicated area designed specifically for children’s parties.
Richard Facioni, Executive Director, Alceon Group, commented: “We are delighted to bring one of the world’s favourite brands to Sydney within a truly unique and immersive LEGO retail experience.
“The custom-built design and all activities within the flagship store are related to the LEGO philosophy of promoting imagination and creativity. We are sure both Australian and worldwide fans will enjoy the many unique features, including those which draw inspiration from iconic Sydney landmarks.”
Highlights within the LEGO Certified Store at Westfield Bondi Junction include:
– Larger–than-life bespoke 3D models of local Sydney icons
– LEGO Play tables providing children the opportunity to get creative and build whatever they imagine
– One of the largest ranges of LEGO products in Australia, including exclusive products