Official Announcement of 75978 Diagon Alley

LEGO has officially announced the release of 75978 Diagon Alley and my goodness it looks good!

Coming in at a hefty 5,544 pieces, releasing September 1, 2020 and costing a whopping US $399.99 / DE €399.99 / UK £369.99 / AU $599.99, this LEGO build is over one metre wide.

It depicts a number of shops – Ollivander’s Wand Shop, Scribbulus Writing Implements, Quality Quidditch Supplies, the Daily Prophet, Florean Fortescue’s Ice Cream Parlour, Flourish & Blott’s bookstore, and Weasley’s Wizard Wheezes. What a lineup!

There’s also 14 minifigures – Harry, Ron and Hermione, Draco and Lucius Malfoy, Ginny, Fred, George and Molly Weasley, Ollivander, Gilderoy Lockhart, Hagrid, Florean Fortescue, and the Daily Prophet photographer.

This is one seriously awesome looking set. There’s heaps of detail and the colours are so vibrant.

The rear of the set shows the interior of the buildings. I’m not sure why Quality Quidditch Supplies is pink, but I’m not going to argue – more pink bricks in the collection! The details in this building include some beater’s clubs, brooms, Quidditch uniforms and what appears to be a Nimbus 2000 on display in the window.

Florian Fortescue’s Ice Cream Parlour sits next to Flourish & Blotts. I particularly like the lamp using a black sausage in the top floor of the Ice Cream parlour, and large books on display in the book shop.

Weasley’s Wizard Wheezes is just a bombardment of colour! This is stunning, and one of my favourite builds in the whole set.

I could go through and detail all of my favourite parts in the images, but I won’t – take a look for yourself!

I will point out the new wand box – this looks fantastic! It looks like you get a couple.

This looks like it’s going to be a real treat for Harry Potter fans. There’s easter eggs galore!

In addition to this, LEGO and Warner Bros have gone the extra mile and created some more content. I’ve not seen it yet, as I don’t think it was available at the time of writing, but if you head to www.lego.com/EnterTheMagic, you’ll see what it’s all about.

According to the campaign package:

Once inside the animated experience, minifigures of Fred and George Weasley will appear to welcome fans to Diagon Alley. James and Oliver Phelps, who star as the Weasley twins in the Harry Potter film series, have joined the fun by creating their own QR codes to access the incredible LEGO set via their social media, online video, www.LEGO.com/EnterTheMagic.

You can read the full press release below, as well as check out more images. I’m looking forward to getting my hands on this one!

Launching today, the spectacular new LEGO® Harry Potter® set allows fans to be transported to the most magical shopping street in the world, now in brick form!

Diagon Alley™ is one of the most iconic locations in the Wizarding World. It’s where Harry Potter gets his first glimpse of the exciting new world he is about to join, as he’s guided through the magical shopping street by Hagrid. And now LEGO and Harry Potter fans alike can build and create the iconic street in their own homes.

The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!). Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the famed wizarding world shops packed with authentic details from the movies to truly capture the ambience of the street.

Behind magnificent and detailed storefronts lie intriguing interiors, fascinating features and familiar characters. Fans can recreate some of their favourite moments from the Harry Potter film series including; discovering the wands at Ollivanders™ from Harry Potter and the Philosophers / Sorcerer’s Stone dropping in on Gilderoy Lockhart™’s book-signing event at Flourish & Blotts™ bookstore from Harry Potter and the Chamber of Secrets; or obtaining a love potion from Weasleys’ Wizard Wheezes™ from Harry Potter and the Half-Blood Prince.

Marcos Bessa, LEGO Harry Potter Design Lead commented: “I love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets – some of them from nearly 20 years ago – to make sure everything is spot on. Diagon Alley is the biggest set I’ve designed to-date and I am really proud of how it has come together.”

The set also includes 14 minifigures, including new versions of lead characters Harry, Ron, Hermione and of course George and Fred Weasley who have their own joke shop in Diagon Alley. There are also minifigures of Florean Fortescue and the Daily Prophet photographer, who have never been seen in LEGO form before.

With Christmas just around the corner, the LEGO Diagon Alley set makes an impressive and inspiring gift for Harry Potter and LEGO enthusiasts alike.

LEGO® Harry Potter® Diagon Alley™ set is available directly from LEGO Stores and www.LEGO.com/EnterTheMagic from 1st September, 2020.

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