This afternoon LEGO officially announced something new, and totally different to what we normally expect from our favourite toy company.
The LEGO Group are going back to their roots, with wood! 853967 LEGO Wooden Minifigure is a 5:1 upscaled version of the classic 1978 minifigure, carved from oak, with adjustable plastic hands.
The LEGO Wooden Minifigure will be available for VIP members between November 3rd and 7th, before a global release on November 8. This unique set will cost US $119.99 / DE €119.99 / UK £109.99 / AUD $179.99. It’s certainly not cheap, but it is unique.
This is a perfect nod to the history of The LEGO Group, as the beginnings of the company were back in 1932, with Ole Kirk Kristiansen making toys from wood.
You can see some of the toy varieties in the images (kindly provided by TLG) below.
Some rare instances of these toys still appear in collections to this day, and it’s super special to see the history in such a clever way. Plenty of these wooden upscaled minifigures appear in aftermarket versions, but now there’s the official LEGO version.
What’s unique and rather surprising about this item is that LEGO is encouraging us all to make the wooden minifigure our own by modifying it! Again, this is another nod to the 8,000 plus different variations of the minifigure since 1978. There’s also a small selection of LEGO elements to build something for the minifigure to hold.
A number of LEGO designers have already done this, with some of the results posted below. If you’re in Covent Garden in London today (Friday 1st Nov) or tomorrow, pop in to the LEGO Originals Pop Up Store and Gallery to pick up a copy yourself, and see the LEGO designer versions.
A video has been provided by TLG showcasing some of the modified versions, and there have been some drastic changes! Painting, gluing, even drilling, cutting and replacing limbs! It almost seems a shame to modify them that much.
It also appears that this may not be a one off – the LEGO Originals has been mentioned as a series, so we could possibly expect more!
You can read more about LEGO Originals and the Wooden Minifigure in the press releases below, as well as check out many more photos.
Igniting nostalgia and celebrating brand heritage – new LEGO® Originals™ series launches with a 5:1 upscaled wooden minifigure
Making its entrance for the first time in 1978, the LEGO® minifigure has become one of the biggest pop-cultural icons of modern times and continues to renew itself – this time paying homage to its heritage in a decorative wooden 5:1 upscaled version.
London, November 1st: Launching with the LEGO® Originals Wooden Minifigure 853967, the LEGO Group and design specialists Room Copenhagen are introducing a new range of products dedicated to fans who love a bit of LEGO nostalgia and playful interior design. The product was revealed today at a unique LEGO Originals Pop Up Store and Gallery in Covent Garden, London where fans can drop by for a chance to pick up this rare and limited-edition model before it goes on sale more widely to LEGO VIP-members on LEGO.com from November 3rd to7th, then globally from November 8th.
Founded in 1932 by master carpenter Ole Kirk Kristiansen, the first LEGO toys were hand crafted from wood. His craftsmanship and attention to detail secured a high level of quality for the products, but when wood supplies became scarce in the aftermath of the second World War, Ole started supplementing his production with plastic toys and the rest is history…
Speaking in 1950, Ole Kirk Kristiansen said: “I have always been committed to making the nicest and most robust objects, and just like other carpenters I believe the best type of advertising is when the product promotes itself. Our purpose is to produce a really good, solid and finely crafted piece of work, and ensure LEGO products always be known for their exceptional quality”.
Respecting our heritage as a producer of high-quality handmade wooden toys, this premium model is handcrafted from FSC-certified oak, with adjustable yellow plastic hands just like today’sLEGO minifigures. The model measures over 7” (20cm) tall, 4” (11cm) wide and 3,5” (9cm) deep. The last LEGO product to combine both wood and plastic was the 1130 Bedford firetruck 60 years ago in 1959.
This 5:1 upscaled version of the classic LEGO minifigure is presented in a premium gift box with a 28-page booklet featuring the history of the minifigure and the story behind the development of this wooden model. Also included are inspiring examples of how LEGO designers personalised their models, as well as inspiration for accessories fans can build using the included LEGO bricks. A number of LEGO designers have already given their take on how to personalise the model, and the results will be exhibited for a limited time at the LEGO Originals Pop Up Store and Gallery in London.
Since its arrival in 1978, there have been over 8,000 different minifigures launched, not to mention the many versions children have created themselves. This new edition is no exception. Owners are encouraged to unleash their creativity to decorate and customize the minifigure in unique ways, display with pride at home or the office and share their creations via social media using #LEGOOriginals.
“It has been a privilege for us to expand our collaboration with The LEGO Group and contribute to the world premiere of a new series of design classics,” explains Jacob Eberhard, CEO of Room Copenhagen. “Going back to the roots of the company and helping to bring back some of the original LEGO toys in new creative ways is an exciting journey to be part of.”
LEGO® Originals Pop Up Store and Gallery in London
Location – 9 – 11 Shorts Gardens, Seven Dials, Covent Garden, London, WC2H 9AT
Date/time – Friday 1st Nov, 12.00 – 16.00 and Sat 2nd Nov, 12.00 – 16.00
Pop up event will showcase the LEGO® Originals Wooden Minifigure, alongside unique and individual personalisation versions of the minifigure by LEGO designers. A limited number of the wooden minifigure will be on sale and each purchase will come with an exclusive LEGO Originals piece of artwork only available from the event and the LEGO VIP Reward Centre.
Purchases at the event are limited to 1 per person per day.
853967 LEGO® Wooden Minifigure
US $119.99 – CA $154.99
Iconic Wooden Minifigure model for creative customization!
Celebrate a true icon of play with this beautiful, posable LEGO® Originals Wooden Minifigure (853967). A 5:1 upscaled version of the classic minifigure, it is carved out of oak and has adjustable plastic hands. It is presented in a premium gift box with a leaflet featuring inspirational ideas for owners to customize the model in their own ways, plus instructions to build 5 cute items using the included LEGO bricks.
• A beautiful, 5:1 upscaled, posable wooden version of the classic LEGO® minifigure introduced to LEGO sets in 1978, for display as it is or for ‘make-it-your-own’ customization.
• Reflecting LEGO® origins as a producer of handmade wooden toys, this premium-quality model is handcrafted from FSC-certified oak, with adjustable plastic hands just like today’s LEGO minifigures.
• This set also includes a 28-page leaflet featuring the history of the minifigure and the development of this wooden model, plus inspiring examples of how LEGO® creatives personalised their models.
• The leaflet also has instructions on how to build 5 fun little models for the minifigure to hold using the included 29 LEGO® elements.
• Presented in a premium gift box, this set makes a fantastic birthday, Christmas or nostalgic present for LEGO® fans and any creative person.
• Owners can unleash their creativity to dress up, paint or do whatever they want to customize the minifigure in unique ways and then show off their creations via social media using #LEGOOriginals.
• Measures over 7” (20cm) tall, 4” (11cm) wide and 3” (8cm) deep.