That’s right! Possibly one of the worst kept secrets is now officially out. Westfield Booragoon (formerly known as Garden City) will be the site for the next LEGO Certified Store in Perth.
Coming in at slightly smaller than the Karrinyup store – 276.8 m2, compared to the 343 of Karrinyup, there’ll still be the classic inclusions including the Pick-A-Brick Wall, plus more. Check out the press release below. We know it will be opening in late 2022, but that’s all we’ve got so far! More news will be published when we know it. Who’s excited?
LEGO® CERTIFIED STORES ANNOUNCE NEW STORE TO OPEN IN
WESTFIELD BOORAGOON
Monday 27th June 2022: Alquemie Group and The LEGO Group ANZ today announced a new LEGO® Certified Store
will open in Westfield Booragoon Shopping Centre in late 2022.
The custom-built store will be located on the Ground Level at Westfield Booragoon with 276.8m2 of prime
retail positioning, offering one of the country’s widest selections of LEGO® sets including hard-to-find editions.
Matthew Robertson, Managing Director, Licensed Brands, Alquemie Group comments: “Our impressive, custom-made
new store features hybrid digital and physical retail experiences, designed to inspire creativity and encourage play.
“Western Australia has some of the country’s most loyal and passionate brick fans and we look forward to continuing to
extend the footprint of LEGO® Certified Stores with the opening of our second store in WA later this year.”
Troy Taylor, General Manager Australia and New Zealand, The LEGO Group comments: “Booragoon’s new LEGO®
Certified Store will be an incredible experience for all, and we are delighted to showcase the newest and best of what
LEGO® has to offer to the community.”
The store format is designed to create an immersive world of LEGO® bricks by blending unique digital and physical
experiences. It has been developed as part of the LEGO® Group’s strategy to innovate its stores as shoppers seek
more personalised and interactive retail offerings.
The new LEGO® Certified Store at Westfield Booragoon will feature;
● An interactive Storytelling Table designed for adult fans that brings to life the stories behind the sets available
in store. It shows early product designs and prototypes, lifts the lid on the development process and allows
fans to virtually ‘meet’ the LEGO designers.
● The Personalisation Studio which allows children, parents and grown-up fans to demonstrate their creativity
via fun, innovative hands-on experiences.
● A wide range of LEGO® sets, with fun and engaging communication focused on passion-points to help
shoppers navigate across portfolio;
LEGO® Certified Stores are renowned across the globe as iconic retail experiences with landmark locations in
New York, London, Hong Kong, Dubai and Denmark and a footprint in more than 50 countries.
