Queenslanders! You’re getting two more stores – QIC Robina on the Gold Coast, and at Westfield Chermside in Brisbane.
I wasn’t around to post the announcement on time, but a while ago we heard that Melbourne was getting another LEGO Certified Store in Doncaster, so they’re coming in fast, backing up the news last month of more stores coming in the coming 12 months, across Australia. So up next we should have New South Wales, followed by South Australia and Western Australia in the new year.
Tasmanians and Territorians, cross your fingers – hopefully you’ll get one soon. The full press release is below.
Alceon Group today announced it will open two new LEGO® Certified Stores in Queensland in 2019, with new stores in both QIC Robina and Westfield Chermside.
Commenting Richard Facioni, Executive Director, Alceon Group, said: “The opening of two LEGO Certified Stores in Queensland over two consecutive months speaks to our local ambition for this leading global retail concept.
“We are confident that brick fans of all ages will enjoy these new world class retail experiences, with signature features that are a tribute to creativity and innovation.”
The new LEGO Certified Stores have secured prime positioning at QIC Robina and Westfield Chermside, occupying 188sqm and 236sqm respectively. Both stores incorporate many custom built design features including brick built mosaics and 3D models of local icons.
Supporting imagination is a central premise of the stores with many hands-on, interactive brick experiences. Key store elements include world-famous LEGO ‘Pick a Brick’ Walls, Build-Your-Own MinifigureTM stations and custom LEGO® brick engraving.
The two new Queensland LEGO Certified Stores will become part of a global set of inspiring LEGO retail experiences, with other iconic stores operating worldwide from London to New York and Shanghai.
Mr Facioni continues: “Our two landmark LEGO Certified Stores in Queensland will attract both local and international visitors as we unveil fun and inspiring retail environments that showcase the creative potential of the world famous LEGO brick.”
In March 2019 Alceon, a leading retail investment group, unveiled Sydney’s first LEGO® Certified Store at Westfield Bondi Junction as part of a new partnership with The LEGO® Group, with Alceon acquiring rights to open new LEGO® Certified Stores across Australia and New Zealand.